Brand Image
Fermette l’Accueillette
Fermette l’Accueillette offers two varieties of raspberries available for hand-picking, as well as many other products. The Honey Gold raspberry, a lesser-known variety, has the particularity of being yellow. With that in mind, the owner hired Jim to create an appealing brand image that accurately represents the company.
The logo represents the two varieties of raspberries grown by Fermette l’Accueillette, one red and one yellow. The vibrant colors slightly bleed out from the outlines. Combined with the typography, the logo gives off an edgy feeling that reminds us of good old hand-drawn labels, perfectly illustrating the company.
