Artisanship and the Environment
As a family-owned company, Aliments Biosphère preaches strong values by offering mainly organic products, hence the importance of incorporating these values into the new brand image. The handwritten style typography denotes the humane, artisan and familial side of the business. The leaf in the logo and the green background represent the organic products offered by Aliments Biosphère, and the hidden smile in the letter ‘’A’’ symbolizes the quality service of the company.
Because the company was going to promote the new brand image on a large scale, it was important to have a few versions of the logo that could easily be adapted to different settings. Jim then created three versions of the logo that could be used by the company as they wished.